Platinum: The Metal of Eternity
Presented by Parshuram Dayaram Jewellers
At Parshuram Dayaram Jewellers, we believe that true luxury lasts forever. Platinum is the premier choice for fine jewelry, renowned for its natural white sheen, incredible durability, and purity. Whether you are selecting a wedding band or a statement piece, discover why Platinum is in a class of its own.
Why Choose Platinum?
Platinum is rare, eternal, and versatile. Here are the four key characteristics that make it the ultimate metal for your most cherished moments.
Naturally White
Platinum is naturally white and does not fade.
- No Plating: Unlike white gold, it doesn't need rhodium plating.
- True Color: It stays white forever.
- Diamond Enhancer: Acts as a mirror to boost diamond sparkle.
Durability
One of the densest precious metals on Earth.
- Secure Settings: Holds gemstones tighter than gold.
- Displacement: When scratched, metal moves but isn't lost.
- Heirloom Quality: Volume remains constant over generations.
Hypoallergenic
The purest choice for sensitive skin.
- 95% Pure: Standard Pt950 is 95% pure platinum.
- No Reactions: Ideal for those allergic to nickel or copper.
- Comfort: Safe for 24/7 wear.
The Patina
A unique characteristic of genuine platinum.
- Satin Finish: Develops a soft luster over time.
- Restorable: Can be polished back to high shine easily.
Platinum vs. White Gold
The most common question we receive is about the difference between these two white metals. While they may look similar at first glance, they perform very differently over time.
| Feature | Platinum | White Gold |
|---|---|---|
| Color | Naturally white; never fades. | Yellow gold mixed with alloys; requires plating. |
| Durability | Dense; metal is displaced when scratched. | Lighter; metal is lost when scratched or polished. |
| Maintenance | Low; develops a satin patina. | Requires rhodium re-plating every few years. |
| Skin Sensitivity | Hypoallergenic (95% pure). | May cause reactions (due to nickel/alloys). |
Understanding Hallmarks
When buying platinum, always check inside the band for the quality assurance mark to ensure you are getting genuine quality.
Pt950
The StandardContains 950 parts platinum per thousand (95%). This is the premier purity for fine jewelry.
Pt900
Common BlendContains 900 parts platinum (90%). A durable alternative often used in specific settings.
Caring for Your Platinum
Even though platinum is renowned as the most durable of jewelry metals, proper care is still essential to maintain its beautiful luster. For storage, it's best to keep your platinum pieces separately in a soft chamois bag or a fabric-lined jewelry box to prevent them from scratching softer items. Cleaning is simple: use a solution of mild soap and warm water and gently scrub with a soft-bristled brush to remove any oils or dirt. If you prefer to remove the natural patina and restore a high-shine finish, you can bring your jewelry to Parshuram Dayaram Jewellers for professional polishing.