Beyond the Watch: The Rise of Men’s Platinum & Gold Jewelry

Men’s jewelry is no longer limited to just a wedding ring. From platinum chains to heavy Kadas, see what the modern man is wearing.

For a long time, men’s jewelry in India was quite conservative. It was restricted to a simple gold chain hidden under a shirt, a functional astrological ring, or a plain wedding band. Jewelry was often seen as “feminine,” while men relied solely on expensive watches to make a statement.

But times have changed. 2025 has seen a massive resurgence in “Power Jewelry” for men. From Bollywood stars to business tycoons, the modern Indian man is not afraid to accessorize. He understands that a well-chosen piece of metal does not diminish his masculinity—it enhances it.

“Style is a way to say who you are without having to speak.” — Rachel Zoe

At Parshuram Dayaram Jewellers, we have curated a collection that balances ruggedness with royalty. Here is what is trending for the modern gentleman:

1. The Platinum Kada: The Executive’s Choice

Gold is classic, but it is also loud. For the corporate leader or the professional who wears a suit to work, Yellow Gold might feel too “flashy.”

• The Trend: Enter Platinum. It is rare, pure, and eternal. A matte-finish Platinum Kada or bracelet offers a sophisticated, understated look.

• Why it works: It pairs perfectly with a steel luxury watch. It says “I have arrived” without shouting it. It is the metal of choice for the younger generation who value subtlety over shine.

2. Rudraksha Gold Chains: Spirituality Meets Style

This is a trend that is deeply rooted in our culture but has been reinvented for the modern era.

• The Look: Authentic Rudraksha beads, known for their spiritual significance to Lord Shiva, are capped in intricate gold casings and strung together.

• The Vibe: It creates a fusion look—rugged, traditional, and protective. It is perfect for the man who wants to carry his faith with him, whether he is in a Kurta or a T-shirt.

3. Diamond Kurta Buttons: The Royal Detail

Wedding season often sees men spending lakhs on a designer Sherwani, only to ruin the look with the standard plastic buttons that come with it.

• The Upgrade: Men are increasingly swapping these for Detachable Gold or Diamond Buttons.

• The Investment: These buttons are not just for one outfit. Because they are detachable, you can wear them on a heavy Sherwani for your wedding, and then switch them to a simple silk Kurta for a Diwali party. They instantly add a touch of royalty to any outfit.

4. The Signet Ring

Gone are the days of thin bands. The “Signet Ring”—a flat-faced ring, often engraved with family initials or a crest—is making a comeback. It is bold, weighty, and serves as a personal signature.